Carl Bhamra






Apple vs. Microsoft: Branding, Ads & Influence in Tech
This project explores the branding and advertising influence of Apple and Microsoft in the tech industry, focusing on the early 1990s when the Macintosh first launched. It is inspired by Susan Kare, the original designer behind the Macintosh icons, whose work became a symbol of innovation during that era. I studied her iconic design style and reimagined it by creating a packaging and branding concept under her name. The project features a stamp kit that includes rubber stamps made from MDF, timber, and rubber, using precise laser-cutting techniques to replicate her original icon designs. The kit also comes with a blank book for users to create their own compositions and a guide on how to use the stamps creatively. The packaging design pays homage to the Macintosh era’s aesthetic, incorporating two classic typefaces—Geneva and Chicago—that were integral to Apple’s branding at the time. Through this project, I aimed to celebrate Susan Kare’s contribution to digital design and show how her work continues to influence branding across the tech industry.







Get in Touch   About Me Open for commissions


Hey there, I'm Carl Bhamra, your friendly neighbourhood graphic design enthusiast hailing from Liverpool John Moores University. Imagine me, the wizard of whimsical motion graphics, weaving my magic for the big shots and adding some visual pizzazz to music festivals. But hey, I'm not just a pixel-pushing prodigy – I've got a secret DJ alter ego, spinning tunes when I'm not busy crafting design masterpieces. And don't get me started on my Star Wars Lego collection – it's like having a galaxy far, far away right in my living room! As for my dream job locale, let's just say I'm all about soaking up the sun while I work. I'm on a journey, folks, navigating the twists and turns of the creative cosmos, all while upgrading my skills and morphing into the superhero designer of tomorrow. Watch out, world – Carl Bhamra is on the rise, one pun at a time!

I’m available for new commissions and would be thrilled to collaborate on your project. You can reach me at karanv4work@gmail.com—looking forward to hearing from you!